Saturday, February 16, 2008

Ultra-Productivity or: Doing Things is What I Like to Do!

It's 1pm on Saturday and I have already been to the bank today! I didn't take a shower first, but the bank closes at 2 and I knew if I dithered at all I'd be out in front of the bank at 2:05, rattling the front door and shaking my fist at all the fake-helplessly shrugging bank employees inside. All this to say that I'm VERY proud of myself. Usually I get out of bed at some stupid hour like 3 and then have to scan in my check at the ATM, which always feels like an insecure transaction.

Now I'm going to put
some clothes in the laundry and take a shower, then clean my apartment. DAYS OFF ARE AWESOME! Yeah bitch. Man I'm going to be so efficient!

Have you guys seen that Dunkin Donuts commercial, with the song? I saw it like a billion times when I was in Houston, but I stopped watching TV when I got back to LA so I don't know if it's a national campaign or what. Anyway, the song goes...
Doing things is what I like to do...YES!
Doing things is what I like to do...YES!
I'm slightly more productive than previous, because
I'm slightly more efficient than I previously was!
Doing things is what I like to do...YES!
Doing things is what I like to do...YES!

and it features a bunch of everymen characters (construction guy sticking his head out of a manhole, crossing guard, harried man in a suit, harried mother with 2 kids, marching band in full marching band regalia) singing and drinking Dunkin Donuts iced coffees. This commercial cracks me up because usually, marketing efforts tell us that "if you wear this brand, you'll be able to fuck like a horse for 7 hours!" or "drive this car, it will make you skinny and/or attract skinny women to you!" and this ad is just telling us the truth: "drink coffee - preferably our coffee - and you will THINK you're getting lots done...really you're just bouncing off the walls and annoying your coworkers with your unnatural need to urinate every 10 minutes. But you may get some actual work done today, which is more than can be said for every other day. So, you're only slightly more efficient/productive."

Every little bit counts!

No comments: